March Madness Style

The tournament college basketball fans wait all season for is here. Gear up to support hometown teams during March Madness with these local finds.

Wear your team colors proudly with Charlie Hustle’s Collegiate Series, which includes designs for area teams like tournament contenders KU and Wichita State, as well as hometown teams K-State and Mizzou, plus regional schools such as Baylor, OU and Colorado State. We’re partial to the interlocking Rock Chalk Jayhawk design and the State of Shock Tee, the official shirt of Wichita State’s student section ($32 each; visit the Charlie Hustle Plaza pop-up store).

Supporters of No. 1 seed Kansas can show their pride with sequins, thanks to LocalE’s new baseball tee ($42). The design is also available as a red or blue sweatshirt ($65). Our favorite part: The simple style is free of basketball references, so it’s easy to re-wear any time you feel like repping Kansas.

College towns take center stage in Parkway Prints’ Icon Series shirts, available at KC Garment Collective. The cool designs marry teams’ cities with related images, including a KU version paying tribute to its role in the founding of basketball; Manhattan’s features a fierce and furry Wildcat.

For KU hoops fans, few words are more sacred than “Pay Heed All Who Enter: Beware of the Phog.” Featured on a banner at Allen Fieldhouse, the saying serves as a reminder of the Jayhawk’s home court dominance. Wear the sentiment no matter where the team plays with the “Pay Heed” unisex T-shirt made by Bellboy Apparel ($32, from Westside Storey).

Glam up your game day ensemble with accessories from Kendra Scott. The jewelry company carries pieces in a variety of colors, so whichever team you’re rooting for, chances are you’ll be covered. Invest in the ever-popular Danielle earrings ($60, available in dark red, cobalt blue, yellow, and dozens of other hues), or pay a visit to the store’s color bar that allows you to customize pieces’ stones—perfect if you’re a fan divided.

Photos via store websites and social media pages.