Clair de Lune’s Great Bra Exchange collects bras for those in need Jan. 2-17, with a special way to give back Jan. 5.
For Clair de Lune customers, the giving season doesn’t end with Christmas. For the past 12 years, the Overland Park-based lingerie boutique’s Great Bra Exchange has asked women to clean out their lingerie drawers and donate gently used bras to victims of domestic violence at Hope House. The event has resulted in the donation of more than 20,000 bras, and in exchange, customers receive a $15 gift certificate for a new bra.
This year’s Great Bra Exchange, held Jan. 2-17 features a new twist: Clair de Lune has teamed up with MADI Apparel, a buy-one-give-one underwear company for a special event on January 5. From 4 p.m. to 7 p.m. at Clair de Lune’s Hawthorne Plaza location, the boutique will launch the ongoing offering of MADI Apparel underwear, and for every pair of underwear purchased, a new pair will be donated to Hope House.
“Our customers and staff look forward to the Great Bra Exchange,” says Terry Levine, Clair de Lune owner. “But this year we can donate bras and underwear. We hope to be able to donate another 2,000-2,500 bras again this year, and who knows how many new pairs of underwear.”
The donation of undergarments is especially significant for women at Hope House, explains CEO MaryAnne Metheny.
“Women often arrive at Hope House with nothing more than the clothes on their back,” she says. “Who could imagine how important something like a bra becomes for women in their most desperate hour? And underwear tops our list of most needed under-donated articles of clothing. For women in need, undergarments mean more than a just a donation, they mean dignity.”