KCSourceLink is raising awareness for KC’s independently owned businesses this month.
Through KCSourceLink’s 31 Flavors of Kansas City campaign, in collaboration with LocalStart, BASE KC, Handmade in KC and Cash Mob of Kansas City, a local retailer is matched to one of May’s many quirky holidays each day of the month. On the assigned day, KCSourceLink share the company’s story, and the business shares a deal for shoppers.
“We ended up with a great slate of businesses—makers and bakers, microenterprises and Main Street shops, from Baldwin City, Belton, Gardner, Gladstone, Grandview, Independence, Kansas City, Kansas, Liberty, Merriam, Mission, Olathe and Prairie Village. It was really important for us to showcase the whole story of shop local, across the KC metro region, on both sides of the State Line,” says Sarah Mote, marketing director for KCSourceLink, which connects entrepreneurs in the region to resources that can help them start and grow their businesses.
Feedback from the campaign has been “truly astounding,” Mote says, with people using it as a prompt to promote other local businesses and the 31 Flavors to cross-promote and collaborate. One featured small business, Springboard Creative, took that mission a step further, sharing its favorite businesses in the company’s Mission neighborhood and asking fans to do the same with hashtags #ShopLocalKC and #MyKCPlace—and rewarding them with $50 gift certificates.
The 31 Flavors campaign was designed to raise awareness for local businesses, which often don’t have the resources to get the word out about what they offer.
“The 31 Flavors of KC hopes to show people they have choices and they have resources,” Mote explains. “We wanted to share those stories and let people know there are resources ready to help if you’re growing a business—at no to low cost—and there are easy ways to find these shops if (and when) you want to choose KC first.”
The benefits of shopping local extend far beyond the business owners. As Local Start founder and CEO Richard Shipley says, “60 percent of every dollar that is spent local stays local; that’s $60 of every $100 that is directly supporting the lives of those who have also chosen to make KC their home. We build the tools for people to use to contribute to a smarter and stronger KC.”
In addition to the campaign, KCSourceLink connects consumers to local businesses with its Shop Local Map, an interactive tool that shows where they can shop local.
“The great thing about shopping local is that when you spend money at a farmers market or with a local maker, you’re often dealing directly with the owner,” Mote says. “You are part of their story.”
Learn more about the businesses featured online here.