Business

INFOGRAPHIC: The Psychology of Color

What does your company logo say about your business?

Customers make a subconscious judgement about whether to buy a product in 90 seconds of less, and the majority of them base that assessment on color. According to research compiled by Web design and marketing company WebPageFX, almost 85 percent of consumers list color as the primary reason to buy a product. Our latest infographic breaks down how people react to different colors, and what sort of emotions are evoked by some of the world’s most iconic logos.

Get the full size image of this infographic by clicking the smaller version below. Full size is 4.1 MB.

Psychology of Color Infographic designed by Scott Oswalt.