What Do Green Beans and Ice Cream Possibly Have to Do with Business?
Companies are quick to reprimand their employees for what they do wrong. It’s uncommon for businesses to put the same effort into recognizing what their employees do right. “Green Beans & Ice Cream: The Remarkable Power of Positive Reinforcement” by Bill Sims Jr. explains how celebrating the positives cultivates sustainable employee engagement.
Just like green beans and ice cream, positive reinforcement and increasing profits seem to be unrelated. In his book, Sims provides human behavioral research and specific case studies that prove their correlation. The book is full of easy-to-implement techniques on how to utilize encouraging feedback immediately. It explains why positive reinforcement is more effective than money, how it impacts profits and how to create a positive working environment that keeps employees engaged.
“Positive reinforcement is one of the most powerful forces on the planet,” says Sims. “Use it wisely, and performance moves off the chart. Use it poorly, and the results can be disastrous.” Sims is the president of the Bill Sims Company and has spent more than 30 years helping companies, including Coca Cola, DuPont, Disney and McDonald’s, harness the power of positive reinforcement to create gains in both performance and profits. “Green Beans & Ice Cream” can be purchased at any major bookseller.
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- Alex Sher