Community Steward: Gragg Advertising
Ground-breaking innovations, state-of-the-art account monitoring software and top-notch customer service have allowed Gragg Advertising to deliver big benefits to clients and earn major accolades, including a spot on Inc.’s list of the fastest-growing companies in America.
But it is what the 20-year-old, River Market-based company does at no cost that makes it a true star of the Kansas City business scene. “We believe it is our responsibility to give back to the community while building a better agency, and our employees have embraced that,” explains President and COO Darryl Mattox.
Thanks to its expertise in a variety of fields, from branding and digital marketing to affiliate and aggregation management and data services, one of the best ways the company gives back is by donating the time and talents of its staff.
“We are privileged to share our talents to support our clients’ missions and enrich local communities,” Mattox says, adding that each department plays an important role in the success of the company’s pro bono accounts.
When it comes to working with clients, the online technology-focused, full-service, strategic advertising agency goes above and beyond to make sure it’s doing all it can to deliver value. That work ethic extends to helping an ever-expanding list of pro bono clients, which has included the Humane Society of Greater Kansas City, the Salvation Army and City Union Mission.
Additionally, Gragg sponsors several vital fundraisers, such as the annual Trolley Run benefiting the Children’s Center for the Visually Impaired and City Union Mission’s “Women Who’ve Changed the Heart of the City” event.
The company has also worked to help the city itself, championing efforts to revitalize downtown KC by hiring local talent and growing its client base through local accounts with a dedication honored by the Downtown KC Council and Economic Development Corporation last year.
“This is a great city with a long history, and we are dedicated to its continued prosperity,” Mattox says.
To help better ensure that prosperity, the company created an employee-led volunteering program known as Gragg Gives Back, which expanded its efforts in 2013 with the addition of regular monthly activities.
Last year, Gragg volunteers collected more than 300 pounds of pop tabs for the Ronald McDonald House of Kansas City, provided more than 170 meals to Harvesters, donated supplies to the Humane Society and handcrafted Valentine’s Day cards for patients at Children’s Mercy Hospital.
“Gragg Gives Back provides employees an opportunity to organize volunteer events based on what is important to them,” Mattox explains. “Whether it is serving food at a soup kitchen or reading stories to children at Children’s Mercy, giving back with no expectation makes us better citizens.”
- Kelsey Cipolla