If you aren’t a huge football fan, chances are you were watching the Super Bowl for the big commercials rather than the big plays.
Since the buzz surrounding the multi-million dollar advertisements reached a new high this year, we asked Aaron Evanson, executive creative director at Kansas City-based digital marketing agency VML, to pick his favorite ad of the night.
“There were only a couple spots during the Super Bowl that made me jealous,” Evanson says. “Of the few, Hyundai’s “Dad’s Sixth Sense” was my favorite. Not only did it shock and entertain, but it actually made a point that mentioned the product attribute and differentiating point.”
Check out the ad, which shows the 2015 Hyundai Genesis assuming the role of a protective father, here: