Hallmark’s HMK Store Wants to Get Personal with You

The newest incarnation of Kansas City’s best-known brand features quick gift ideas that make a personal connection with class.

Admit it; you’ve rushed into a store on your way to a dinner at a friend’s home, searching for a hostess gift that’s more original than a bottle of wine. Swing by HMK on the Plaza, and that take-along could be a bright yellow, monogramed oven mitt with a package of cookie mix from local bakery Three Women and an Oven. And because HMK is owned by Hallmark Cards, the giftwrap will be just as special as what’s inside.

Nearly every nook, bookcase and table within this colorful store displays items that can be personalized with an initial, name or message including scarves and frames, pillows, table linens, cell phone cases and even sweet cardigans for babies. Depending on the timing and the item, often the personalization can be done while you wait. Even during the just-past holiday season, gifts were available in a day or two.

One of the store’s most popular items involve silhouettes, a nostalgic look that can be framed or applied to customizable gifts throughout the store. Simply submit a photo online (tips for taking a great picture are on HMK’s website,, or stop by the store and let a specialist snap a profile for you. Your artwork will be available to review the next day. Some of the most awww-worthy silhouettes are of beloved pets.

Stationery can be personalized, and there are more than 3,000 cards available, including those waiting for your voiced greeting. Create a storybook by changing the lead character’s name and likeness, then have it printed and bound in a hardcover book to thrill a child.

The store also features memorable items to wear, like jewelry from local artisans or home décor such as rugs, throws and artwork. And be watching HMK’s Facebook page for upcoming events featuring designers and artists, often from Hallmark’s own roster of top talent.

In a rush-rush world of emails and texts, spending the time to create a gift that’s utterly personal, writing a note on monogramed stationery, or having a loved one hear your voice when they open a card shows that Hallmark’s famous line, “When you care enough to send the very best,” is just as important now as ever.

Story by Katie Van Luchene