Emily Baldwin of Standard Style: What’s in Your Purse?

There’s nothing standard about Emily Baldwin’s handbag.

One of Kansas City’s most glamorous (not to mention gorgeous) women, Emily Baldwin, is a busy businesswoman, wife, and mother to three rambunctious but completely adorable kids.

How does the co-founder of Standard Style and Baldwin Denim make it through a day of juggling designers’ look books for the fashion empire she runs with husband Matt Baldwin? With a great deal of style, naturally.


My 3.1 Phillip Lim handbag is the ultimate in chic, but has the ability to load it full of essentials. Linda Farrow sunglasses — always a must. I love sunglasses.

Claire Vivier pouches hold all my make-up for quick touch ups during the day and night. I keep a dark shade of RGB nail color on hand in case of chips. This Tom Ford lipstick is the perfect red, and instantly brightens up my face.


Bottom left: Edward Bess Black Sea Deep Hydration Cream is the first and last thing I put on my skin every day.  Right: Murad Hydrating Toner is the easiest way to feel refreshed when traveling and flying. I use this morning, midday, and evening.

I carry Rodin Olio Lusso to use in my hair and on my skin. It’s a great afternoon pick-me-up and hydrator that gives me a healthy glow.

Le Labo’s Rose 31 perfume is incredibly perfect. I pick one scent each season and this is my go-to right now.

Story by Katie Van Luchene  |  Photos by Ryan Strong