Womens Apparel

J.Crew Gets Its First TV Commercial

Despite mainstream popularity, J.Crew has never been featured in a TV commercial in its 30-year history — until now.

This week, MasterCard and J.Crew launched a joint marketing campaign to promote MasterPass, an online checkout solution J.Crew recently implemented on its website.

The commercial features a family posing for holiday cards in front of a series of backdrops — a tartan-draped holiday spread, a ski lodge, a black-tie dinner — wearing a variety of J.Crew clothes to match. One of the younger members of the family bears a striking (and, we suspect, completely intentional) resemblance to J.Crew President and Creative Director Jenna Lyons, black spectacles and all.