The Authentic German Beer Experience Comes to Kansas City

Steve Holle’s German and business degrees may not seem to mesh well, but with his new brewery opening in Waldo, the combination makes perfect sense.

Holle’s Kansas City Bier Co. is slated for a November 2013 opening in a 10,000-square-foot spot at 310. W. 79th St.

Holle is a south Kansas City native, who moved to Texas in 1992. There, he served as the regional director of the real estate investment office for Northwestern Mutual in Plano. He’s since returned to his hometown to put down a new set of roots in the form of his brewery. Given this city’s beer history, Holle’s decision to open Bier in Kansas City will likely be a good one.

Unlike other city beer institutions, Bier will offer KC the authentic German experience of drinking beer—public gatherings out in the open where people come together for a few beers before going home. Holle originally became interested in Germany and German beers when he studied abroad in the country during his junior year of college. After this experience, he home-brewed for nearly three decades, wrote two brewing books published by the Master Brewers Association of the Americas and earned a diploma in brewing from the Institute of Brewing & Distilling in London.

Holle will serve as the CEO of Kansas City Bier Co. and take charge of brewing operations and sales. His business partner, Juergen Hager, also moving to KC from Texas, will be in charge of the tasting room. They have 25 local investors for the brewery, which will ultimately cost $1.7 million.

Ingredients imported from Germany will be utilized in the crafting of Holle’s beer. It will sell in-glass onsite, as well as on tap at area restaurants and bars. Bottled beers will be sold in retail outlets after the brewery becomes more established, according to Holle.

On the east side of Kansas City Bier Co.’s building, a beer garden will overlook the Harry Wiggins Trolley Track Trail and will serve authentic German pretzels, sausages and cheese plates. In true European style, this location is meant to promote walking and biking the trail to visit Kansas City Bier Co.