Rock & Brews Prairiefire Restaurant Will Debut Early 2014

Paul Stanley and Gene Simmons of KISS to Open a Rock & Brews in the Prairiefire Business Development in Overland Park.

Today, rock icons Paul Stanley and Gene Simmons, co-founders of KISS, along with local developer Fred L. Merrill, Jr., president of Merrill Companies, announced plans to open a Rock & Brews™ restaurant at the prestigious Prairiefire development in Overland Park, Kan., in early 2014.

The new Rock & Brews will join The Museum of Prairiefire (featuring world-renowned exhibitions and authentic artifacts from the American Museum of Natural History of New York, one of the world’s most celebrated museums), movie theaters, high-end retailers and a collection of casual and fine dining restaurants as part of the development’s “entertainment center.” Prairiefire is a 58-acre, mixed-use city-within-a-city that will feature luxury residences, office space, a Shade Hotel, retail and entertainment facilities and vast outdoor recreational space.

“Prairiefire, like Rock & Brews, is a truly unique destination experience and a perfect location for us,” said Stanley. “Our goal is to provide a sensory experience for the entire family with incredible and affordable casual American dining, a broad selection of craft beers and an energized rock-themed environment.”

Stanley and Simmons, along with their co-founding partners, restaurateur and hotelier Michael Zislis and concert industry veterans Dave and Dell Furano, are thoughtfully planning for worldwide expansion of the brand. The planned opening at Prairiefire further demonstrates the team’s methodical expansion strategy.

“We have opportunities around the world, and are carefully reviewing each and every one of them,” said Simmons. “While the phones are ringing off the hooks, we will expand the brand cautiously because, like every one of our concerts, each restaurant is special.”

Rock & Brews Prairiefire joins the brand’s growing roster that includes its flagship location in El Segundo, Calif., which opened in April 2012.

“I had the opportunity to meet Fred and Candy Merrill while they were visiting my Shade Hotel in Manhattan Beach and they sparked our interest in Prairiefire,” said Zislis. “We are very impressed with the magnitude and potential of the project and delighted to be a part of the first phase of the brilliant master-planned, mixed-use community conceived by the Merrills.”

The more than 6,000 square foot Rock & Brews Prairiefire will feature the brand’s signature casual American cuisine, a full bar that includes a broad selection of premium wines and craft beers and an atmosphere reminiscent of a backstage concert environment, featuring concert lighting, multiple televisions and concert-style rock music. Guests can dine indoors or al fresco on heated patios. And, with something for everyone, dog-friendly Rock & Brews Prairiefire will offer a lively play area for children.

Rock & BrewsPrairiefire will introduce 100 new full and part-time jobs for restaurant employees and dozens of construction jobs, with an average of 25 men and women contributing to construction every day.

Grand opening activities will include a ribbon-cutting ceremony and an evening gala hosted by Stanley and Simmons and their co-founding and local partners.