Stacy Scheelk, a shopping industry expert with a rich background in local, regional and national business development and marketing, has assumed the position of senior director of new business development with RED Legacy.
New Leadership Position Will Develop Partnerships, Sponsorships and Ancillary Income Opportunities as well as Create Specialty Retail Concepts for All Developments
Scheelk oversees new business management of RED Legacy properties. In her new position, Scheelk will elevate and maximize the potential of each development by developing partnerships, securing sponsorships, creating specialty retail, and increasing ancillary income. In the new economy, maximizing property assets and creating partnerships through specialty retail initiatives increases diverse experiences and drives revenue.
Scheelk is an accredited Certified Marketing Director as awarded and credentialed by the International Council of Shopping Centers (ICSC), the premier global trade association of the shopping center industry. Her career in the shopping center industry spans 13 years, with 10 of those years in director and regional leadership roles. Scheelk started her career in advertising with Federated Department Stores and moved to the role of marketing director for the national retailer, Scandia Down. In 2000, Scheelk assumed the position of marketing director for a super-regional mall in Overland Park, Kan., managed by Copaken White & Blitt.
Continuing to grow in the industry, Scheelk became the senior marketing director for CBL & Associates Properties in 2005 and later the regional director of brand development in 2008, overseeing the portfolio’s Dallas region. Scheelk’s responsibilities included overseeing and developing national, regional and local partnerships, annual budgets, assisting the mall teams with program development, agreement negotiations, and marketing of programs.
In her new role with RED Legacy/Legacy Asset Management, she works closely with shopping center or mixed-use properties, including Legends Outlets Kansas City in Kansas City, Kan., Truman’s Marketplace in Grandview, Mo., Ward Parkway Center in Kansas City, Mo., The Streets of Brentwood in Brentwood, Calif., and Three Springs at Shiloh in Shiloh, Ill. Scheelk represents the ownership perspectives and works closely with representatives for each to understand, plan for and successfully execute the objectives for each property.