Triple-I has asserted its place in what Puccetti dubs “Kansas City’s tech ecosystem.”
Within the ecosystem of Silicon Prairie, evolution is at work. Entrepreneurs have begun to flock to the Midwest to found new tech businesses, diversifying the economic “flora and fauna.” Nowhere is this trend more apparent than here in Kansas City, where both small startups and big giants like Google Fiber have nested down with the intention of making a long-term home.
What’s driving this forward movement in Kansas City? While it’s surely due to a number of factors, at the root of this change are people like Perry Puccetti, CEO and president of technology consulting company, Triple-I, and board member of trade-based tech organization, KCnext.
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Leadership and Kansas City’s Tech Ecosystem
The analogy of the “Kansas City tech ecosystem” comes from Puccetti himself, who believes that in Kansas City symbiotic relationships between tech companies of all sizes benefit the whole and lead to more growth. Through his work at both Triple-I and KCnext, Puccetti contributes to this evolution of the “tech ecosystem” on a regular basis, fostering diversity and sustainability within the KC environment.
Puccetti’s strong leadership stems from his military past, which equipped him with skills he applies in today’s business world. A graduate of the United States Naval Academy, Puccetti served around the world as a Marine Corps attack helicopter pilot for over a decade, earning the rank of lieutenant colonel and learning the importance of values such as persistence and mission accomplishment. It’s the true meaning of teamwork that Puccetti has really carried with him over the years.
“What has stuck with me more than anything else, and it’s something I try to bring to what we’re doing at Triple-I, is a ‘we versus me’ mindset,” he says. “There’s an old expression, ‘a rising tide lifts all boats,’ which means we all can be successful if everybody is successful. Success of the individual should not be at the expense of the whole.”
After his time in the military, Puccetti worked as a defense contractor at DCS Corp and then as a senior manager at Sprint. He joined Triple-I in 2006 and was promoted to CEO a year later. Throughout all of Puccetti’s experiences weaves a constant interaction with and passion for technology.
“Through the academy, the military and into corporate life, everywhere has been a progression of using technology in some way to accomplish a mission, to accomplish a business objective or to solve some kind of problem,” he explains. “But technology doesn’t solve problems, people do, and so ultimately, it comes down to leadership and how you apply technology that matters.”
At Triple-I, Puccetti uses his leadership skills to direct his team as they apply emerging technology to create and deliver solutions to simplify their clients’ lives. These services and solutions congregate around five themes: mobility, user experience, social computing, IT optimization and talent as a service. Past clients include Chipotle, Hallmark and the U.S. Army. One of Triple-I’s more recent projects included partnering with VML to produce a new website for Conoco Phillips using Microsoft Sharepoint, a web application platform, which Puccetti describes as “a very capable and powerful public-facing site with tremendous functionality.”
With over a 40-plus-year history of successful interaction with clients such as these, Puccetti recognized the need for Triple-I to update its image to better reflect the company’s identity, or as Puccetti refers to it, heritage. “Heritage is an expectation,” says Puccetti. “And what that means is that you’ve accomplished things over time, things that you are proud of, things that you want to live up to, and it creates an expectation that people that come to the company in future generations are going to achieve great things as well.”
With Triple-I’s heritage in mind, Puccetti led the company through a rebranding this spring that is set to be unveiled in July. The three I’s in the logo will now look like people, tying back to the company’s slogan, “as individual as you,” and changing their meaning from “information industries incorporated” to “integrity, insight and innovation.” The rebranding will also include a new website based on responsive design and intuitive flow.
When asked what trends he believes are most significant in the tech industry today, Puccetti responds with two answers: mobility and user experience.
“The dynamic between companies and customers is changing,” Puccetti says. “It used to be the company could determine when, where and how they engaged with customers, but that has changed fundamentally forever.”
According to Puccetti, if a company doesn’t develop a mobile strategy with a satisfying user experience, it runs the risk of losing market relevance. He also predicts an increased emphasis on social computing, which he describes as “a wave that is coming in but isn’t quite ready to be surfed yet.”
Outside of Triple-I, Puccetti also helps to build the Silicon Prairie through his position on the board of KCnext, an organization that promotes and supports the tech sector. He uses his ecosystem analogy to explain his vision for KCnext’s role in furthering Kansas City’s tech industry.
“What I see in KC is energy, a lot of startup activity and entrepreneurialism,” explains Puccetti. “What I’ve envisioned KCnext being is, if not the catalyst, at least part of the catalyst, to take all these things that are going on and bring some focus to them and get it to the point where Silicon Prairie isn’t just a name, it’s a reality.”