Exercise & Fitness

Blue Cross Blue Shield of KC Opens Retail Center

“Live BlueSM” is a new wellness and education hub that empowers Kansas Citians to take control of their health and well-being.

Blue Cross and Blue Shield of Kansas City (Blue KC) announces the launch of Live BlueSM, an innovative center focused on wellness and education. The first Live Blue center will open in Zona Rosa on Aug. 1, and the company is expecting to finalize a second location in Prairie Village to open fall 2013.

“Blue KC is taking our leadership position in health and wellness to the next level with Live Blue,” said David Gentile, president and chief executive officer, Blue Cross and Blue Shield of Kansas City. “Live Blue is a tangible example of our dedication to help the Kansas City community be inspired, be informed and be well.”

The primary focus of Live Blue will be to help Kansas Citians learn healthier living habits, get active, seek support and get empowered to take control of their health and well-being. At Live Blue, there will be regular seminars and access to resources on a variety of healthy lifestyle topics such as fitness, nutrition and cooking.

The center will also host local running and biking clubs and will be a valuable resource for those seeking support and answers about the changing world of healthcare. Live Blue is a natural extension for Blue KC, which is committed to the health and wellness of its members and the community at large.

The nearly 4,000-square-foot space will feature a multipurpose room for seminars as well as fitness classes, a hospitality area for demonstrations on healthy eating, a dynamic calendar wall with details on Live Blue offerings, along with the many runs, walks and healthy lifestyle events throughout the community.

While Blue KC isn’t the first healthcare provider to open a retail location, it is the first to open a center focused on promoting healthy living habits for all Kansas Citians. Live Blue will also offer products and services in a relaxed environment, and provide one-on-one assistance for anyone wanting to explore their health insurance options or access answers to their Blue KC policy questions.