Author Event and Interview: John Mackey and Raj Sisodia, Co-Authors of Conscious Capitalism

Rainy Day Books invites you to meet
 John Mackey and Raj Sisodia

Thursday, January 31, 2013, 
7 p.m.

Unity Temple on The Plaza

707 West 47th Street

John Mackey, Co-Author and Co-Founder and Co-CEO of Whole Foods Market, (pictured left) and Raj Sisodia, Co-Author and Co-Founder & Chairman of The Conscious Capitalism Institute will present their new book Conscious Capitalism: Liberating the Heroic Spirit of Business. 

Below, read notes from a conversation between Mackey and Sisodia. 

Register and join Rainy Day Books for a panel discussion featuring John Mackey and Raj Sisodia, led by Vivien Jennings, Founder and President of Rainy Day Books, Inc., and joined by Dara Macan, President and Group President of Anthem Publishing Inc., Danny O’Neill, Founder, President & “Bean Baron” of The Roasterie and John McDonald, Founder & President of Boulevard Brewing Company, all Kansas City entrepreneurs that embrace the Conscious Capitalism movement.

Order your Admission Package which includes one hardcover of Conscious Capitalism, one stamped autographing admission ticket, and one guest admission ticket (if needed) either online or by calling (913) 384-3126. 

Sponsored by Rainy Day Books and co-sponsored by KC Business, Country Club Bank, The Roasterie, Boulevard Brewing Company, and Whole Foods Market.


A Conversation Between John Mackey, Co-Author and Co-Founder and Co-CEO of Whole Foods Market, and Raj Sisodia, Co-Author and Co-Founder & Chairman of The Conscious Capitalism Institute.

What is “Conscious Capitalism”?

Conscious Capitalism is a philosophy of doing business that suggests that business has a higher purpose beyond profits and that creating value for all stakeholders is the best way to create value for investors. Such businesses are led by highly conscious individuals who are passionate about the company’s purpose and are driven to serve. These businesses foster cultures that are based on trust, transparency and caring.

What’s wrong with capitalism and business today that we can change?

The two things that need changing are the narrative about capitalism and business in our culture, and the fact that most business people operate with a low level of consciousness about the true purpose and potential of business to create multifaceted value in the world. The existing narrative is that business and capitalism are based on selfishness and greed, but that works in the overall public interest because of the so-called “invisible hand” of the market. This narrative fails to capture the true value of free enterprise capitalism: that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity.

Does business deserve its bad rap?

We don’t think so. A few egregious examples of bad corporate conduct have created a broad negative perception about business that is simply not accurate. The vast majority of businesses are ethical and well-meaning. However, business people hurt themselves and their businesses when they adhere to a narrative that proclaims that the sole purpose of the business is to make profits for shareholders. This breeds resentment and envy. The real purpose of business is to create value for all stakeholders and thereby improve the lot of humanity.

In what ways can we do business differently to create a win-win for all instead of winning for a few at the expense of others?

If you look for trade-offs, you will always find them – that is guaranteed. But if you look for win-win synergies, more often than not you will find those too. Human creativity is essentially unlimited, especially when it is motivated by a deeper purpose than just self-interest. Conscious businesses are able to look at every decision through this lens and craft win-win solutions for their stakeholders.


Attend the author event to learn more about how customers, not just business leaders, participate in conscious capitalism; the difference between conscious capitalism and corporate social responsibility; a conscious approach to leadership; embracing a conscious culture while maintaining profitability and other topics.